9 best AI tools for SEO: The complete guide (2025)

As someone who's spent the last eight years immersed in the eCommerce and SEO industries, I understand the challenges businesses face when selecting the right softwares to drive traffic. This guide introduces you to the 9 best AI tools for SEO, offering insights into their features, pros and cons, and pricing plans.

Why you can trust me:

• Extensive Experience:
  With over eight years in the eCommerce and SEO sectors, I've gained deep insights into the intricacies of digital marketing, making me well-equipped to guide you through the complexities of SEO tools.
• Hands-On Testing:
  I've personally tested each tool mentioned in this guide, applying them to real-world scenarios to evaluate their effectiveness in tasks such as keyword research, content creation, and optimization.
• Actionable Insights:
  My recommendations are based on thorough analysis and practical experience, ensuring you receive reliable advice to enhance your SEO strategy.

For solopreneurs and large agencies alike, automation tools streamline tasks such as keyword research and crafting engaging meta descriptions. Explore this tailored guide to find the right fit for your SEO needs, and try our top pick, Blym, for free. Let's go!

My methodology to rank the SEO AI tools

In my journey to discover the best AI tools for SEO, I have tested each tool over the years, subscribing to their services and applying them to real-world scenarios. This hands-on approach, involving everything from keyword research to the creation of meta descriptions, has given me a deep understanding of each tool's capabilities.

By evaluating their strengths and weaknesses, I've been able to offer insights that are not only actionable but also grounded in real experience. This methodology ensures that the recommendations in this guide are based on practical knowledge and thorough testing, providing you with the most reliable information to enhance your SEO strategy.

Note: As the creator of Blym mentioned in this guide, I want to be upfront about my bias. I've tested these tools extensively, but my interest in promoting our solution is undeniable. I recommend you try them yourself, starting with a free trial if available, to see which aligns best with your needs.

‍

Comparison Table: AI Tools for SEO in 2025

To aid in your decision-making, I've compiled a comparison table that highlights the key features, pricing, and pros and cons of each AI tool discussed in this guide. This table will help you quickly assess which tool best suits your SEO requirements and budget constraints.

‍

AI tools for SEO: detailed one-by-one comparison

‍

#1 Blym: AI SEO writing made simple. Our top choice.

Overview

Blym is not just another AI tool; it's our flagship solution, our baby, specifically designed for eCommerce brands but useful for any kind of business. As the founder, I can assure you that Blym is crafted to maintain your brand's unique voice while optimizing content with precision.

One of the most appealing features of Blym is the flexibility it gives you to customize your content, allowing you to add your expert insights whenever needed. We don't believe in a world where AI does all the work for humans; we believe in empowering humans. Blym provides you the power to create content with your expertise, saving time without needing to be an SEO expert.

As the founder, I'm admittedly biased, but you get one free credit to use Blym without even providing your credit card. I bet once you try it, you won't want to use any other tool for writing AI SEO-optimized content.

Pros and cons

Blym writer is particularly made for eCommerce businesses due to its specialized training. However, it can be beneficial for any kind of business. For example, this article has been written with Blym's help, a bit of inception, no?

Here are some of its key benefits and limitations:

• Pros:
  
  • Aligns perfectly with your brand voice and tone, ensuring consistency across your content.
  • Gives you relevant terms to add in your article, to increase the semantic SEO of your content
  • Offers the flexibility to customize content and incorporate your expertise where necessary.
  • Capable of generating titles, outlines, and content through its AI assistant (an SEO copilot) integrated within the editor.
  • Provides a robust SEO score and SERP analysis tools, helping you understand and improve your ranking.
• Cons:
  
  • May lack certain integrations, such as those with CMS and Google Search Console, which could be a limitation for some users. We are working on this, though 😉

Pricing

Blym offers a flexible pricing model designed to cater to various content creation needs:

• $59 for 5 articles.
• $119 for 20 articles, which includes additional features suitable for larger teams.

This pricing structure ensures that businesses of all sizes can access Blym’s powerful SEO tools, providing scalability as your content needs grow.

#2 ChatGPT or Claude: Conversational AI

Overview

ChatGPT and Claude are two leading conversational AI tools that have gained popularity in the SEO domain. Developed by OpenAI and Anthropic, respectively, these tools are engineered to simulate human-like interactions, which makes them incredibly useful for content creation tasks. They can help in generating everything from title tags and meta descriptions to detailed content outlines. ChatGPT is often referred to as the "Swiss Army Knife" of AI tools due to its versatility, making it an excellent choice for both novices and seasoned SEO professionals looking to optimize their strategies.

That being said, who has never been trapped for hours, trying to create the perfect content, doing back and forths and tab changes between ChatGPT and a Google Docs, praying for a better solution? The frustration of juggling multiple platforms and tools can be overwhelming, leaving users yearning for a more streamlined content creation process. As SEO professionals and content creators, finding efficient solutions that integrate seamlessly into our workflows is essential for boosting productivity and achieving optimal results.

Pros and cons

• Pros:
  
  • Provides flexibility in content creation, assisting in brainstorming ideas and refining content outlines.
  • Automates repetitive tasks such as generating meta descriptions and title tags efficiently.
  • User-friendly conversational interface, accessible to users with varying levels of expertise.
  • Offers affordable pricing with a free tier available.
• Cons:
  
  • Content accuracy can sometimes be questionable, necessitating manual fact-checking.
  • Lacks real-time SEO data, which can limit its effectiveness for certain tasks.
  • Requires skill in prompt engineering to maximize its potential.

Pricing

ChatGPT provides a variety of pricing options to suit different user needs:

• Free Plan: Unlimited access to GPT-3.5, with limited access to GPT-4.
• Plus Plan: $20/month, which includes access to GPT-4, DALL-E, and more advanced features.
• Enterprise Plan: Custom pricing for businesses needing extensive tool access and support.

#3 Clearscope: the pro SERP analyzer

Overview

Clearscope is widely recognized as a pro SERP analyzer, offering strong features for content optimization and keyword research. It excels in helping users understand the competitive landscape by analyzing top-ranking pages and providing actionable insights. This tool is particularly beneficial for creating content that closely aligns with search engine priorities, making it a favorite among SEO experts.

I used Clearscope for around 2 years before the AI era, but it feels a bit outdated now. In my opinion, they missed the AI revolution, which is one of the reasons I wanted to create Blym. Just a quick note!

Pros and cons

• Pros:
  
  • Offers detailed analysis of SERP competition, aiding users in understanding what is required to rank higher.
  • Seamlessly integrates with platforms like Google Docs and WordPress, enhancing workflow efficiency.
  • User-friendly interface simplifies the process of content optimization.
• Cons:
  
  • Lacks advanced AI features, focusing primarily on outline and keyword suggestions.
  • Pricing is on the higher side, making it less accessible for smaller teams or individuals.

Pricing

Clearscope’s pricing begins at $189/month, which includes:

• Access to core features like content optimization and SERP analysis.
• Integration capabilities with popular content platforms.

#4 Surfer SEO: On-page optimization

Overview

Surfer SEO is a leading tool in the realm of on-page optimization, offering a robust suite of features designed to enhance your content's performance on search engines. The tool provides a data-driven approach to SEO, helping users make informed decisions about their content strategies. With Surfer SEO, you can conduct keyword research, perform content audits, and receive real-time data on how to improve your content's SEO effectiveness. This makes it a valuable asset for anyone looking to refine their on-page SEO practices and achieve better search engine rankings.

As someone who tested Surfer's AI for various tasks, I personally find that their AI-generated content can often sound very generic and lacks the depth that human writing provides. This is a common issue with AI writing tools, though.

Pros and cons

• Pros:
  
  • Offers a comprehensive set of features for SEO, from content writing to market analysis.
  • Integrates seamlessly with Google Search Console, enhancing the user experience with real-time data coming from the generated site audit.
  • The platform's SEO score is engaging and adds a fun element to content optimization.
• Cons:
  
  • Some features may be redundant or a bit useless, complicating the user experience.
  • The user interface can be cumbersome, which might slow down new users.
  • Pricing is on the higher side, which could be a barrier for smaller businesses.

Pricing

Surfer SEO's pricing is structured to accommodate different user needs:

• Basic Plan: $99 per month, suitable for individuals or small teams looking to improve their on-page SEO.
• Pro Plan: $219 per month, offering more advanced features for larger teams.
• Custom Plan: Pricing varies based on specific needs and usage.
• Pay-as-you-go (but need a subscription): $9 per extra credit, providing flexibility for occasional users.

#5 Frase: Content briefing

Overview

Frase is an AI-powered tool that excels in streamlining the content creation process, particularly in crafting content briefs. It utilizes advanced natural language processing to analyze top-ranking pages and extract relevant topics and keywords for your content. This makes Frase an good tool for those aiming to align their content strategy with SEO best practices.

The platform's AI Article Wizard and in-editor Writing Assistant offer a collaborative approach to content creation, blending AI-generated insights with user expertise.

Pros and cons

• Pros:
  
  • Facilitates brainstorming and idea generation, aiding in the creation of SEO-friendly drafts.
  • Provides a user-friendly interface that integrates smoothly with existing workflows.
  • Allows users to compare their content and keywords with top-ranking Google results, enhancing ranking potential.
• Cons:
  
  • Writing full articles can be slower compared to other AI writing tools like ChatGPT.
  • Limited in terms of maintaining a consistent brand voice.
  • Some advanced features, like the AI Article Wizard, require additional investment.

Pricing

Frase offers several pricing plans to suit different needs:

• Free Trial: Available for one user and one search query, allowing exploration of its features without commitment.
• Solo Plan: $15 per month, ideal for individual users with up to 10 search queries.
• Basic Plan: $45 per month, providing access for one user and up to 30 search queries.
• Team Plan: $115 per month, perfect for teams with unlimited search queries.
• Note: Access to the AI Article Wizard costs an additional $35 per month for up to 30 AI-generated articles.

#6 Cuppa: Keyword research made easy

Overview

Cuppa is a versatile tool designed to simplify the process of keyword research, making it accessible even for those who are new to the SEO landscape. As someone who's navigated the complexities of SEO for years, I can appreciate how Cuppa streamlines the process of identifying target keywords, enhancing your content's visibility and ranking potential. Its user-friendly interface and straightforward functionality make it an ideal choice for solopreneurs and small teams aiming to improve their SEO strategy without the burden of more advanced, complex tools.

Cuppa is a bit too solopreneur-friendly for our readers, but it has specific tools tailored for eCommerce, making it a valuable addition to this ranking. This is why I decided to include it in this guide, as many of our readers are running an eCommerce brand.

Pros and cons

• Pros:
  
  • Easy to use with a simple, intuitive interface that doesn't overwhelm beginners.
  • Offers flexibility in identifying and selecting the best keywords for your content.
  • Affordable pricing makes it accessible for individuals and small businesses.
• Cons:
  
  • Requires users to manually identify the best model depending on their specific needs, which can be time-consuming.
  • Does not retain a memory of brand voice or previous keyword strategies.
  • The process of generating high-quality content can be lengthy compared to more sophisticated AI tools.

Pricing

Cuppa's pricing is competitive, starting at $20 per month, making it appealing for budget-conscious users. However, the complex pricing structure can be confusing, making it hard for users to choose the right plan for their needs. This complexity might overshadow the tool's benefits in leveraging artificial intelligence for SEO tasks.

#7 Shopify Magic: Basic tool for eCommerce brands

Overview

Shopify Magic stands as a fundamental tool in the eCommerce SEO toolkit, especially valuable for those just beginning their journey. As part of Shopify's comprehensive platform, it offers AI-driven features that assist merchants in enhancing their online stores. A key feature is its ability to automatically generate product descriptions, impacting your store's search engine visibility. This capability simplifies the process of optimizing product pages, making Shopify Magic a good choice for eCommerce beginners aiming to improve their SEO without spending money.

Pros and cons

• Pros:
  
  • Integrated seamlessly into the Shopify ecosystem, making it easily accessible for Shopify users.
  • Automatically generates product descriptions, saving time and effort.
  • Supports content creation across various Shopify pages, including emails and chatbots.
• Cons:
  
  • Limited language support, which might not cater to all international markets.
  • Basic in its offerings, acting more as a starting point rather than a comprehensive solution.

Pricing

Shopify Magic is included with all Shopify plans, meaning there is no additional cost for using its features. This integration makes it a cost-effective option for those already using Shopify, with plans starting at $39/month for the Basic plan. For businesses looking to scale, the Advanced plan is available at $399/month.

#8 Writesonic: Good blog post funnel

Overview

Writesonic has positioned itself as a robust AI tool for creating engaging blog content, especially effective in crafting a seamless blog post funnel. This tool simplifies the content creation process for marketers and bloggers, making it easier to generate high-quality blog posts that captivate readers. With its user-friendly interface, Writesonic aids in brainstorming ideas, creating outlines, and crafting full articles, making it a valuable asset for those looking to enhance their SEO strategies through content.

Over time, Writesonic has added numerous versions without removing previous ones, which has made the tool challenging to navigate and follow, especially for new users seeking streamlined content creation solutions.

Pros and cons

• Pros:
  
  • User-friendly and accessible for various levels of expertise.
  • Offers flexibility in content creation, allowing customization to suit specific needs.
  • Affordable pricing that supports small businesses and individual creators.
• Cons:
  
  • Requires users to manually select the best model for their content needs, which can be time-consuming.
  • The content generation process can be lengthy compared to more advanced AI tools.
  • Lacks a memory of brand voice, necessitating manual adjustments for consistency.

Pricing

Writesonic offers a competitive pricing model, starting at around $20 per month. This affordability makes it an attractive option for budget-conscious users who still want to harness AI for effective content creation.

#9 Rankability: Made for agencies

Overview

Rankability is specifically designed for agencies that manage large volumes of SEO tasks. It offers a comprehensive suite of tools for keyword analysis, SERP tracking, and content optimization. This tool is ideal for agencies looking to efficiently deliver high-quality SEO services to their clients, making it a leader in the market for agency-focused SEO solutions.

Pros and cons

• Pros:
  
  • Excellent SERP analyzer providing detailed insights into competitive landscapes.
  • Covers a wide range of use cases, from content writing to email marketing.
  • Suitable for generating high volumes of content, making it ideal for agency use.
• Cons:
  
  • Can be difficult to use and understand initially, especially for newcomers to SEO tools.
  • The quality of generated content is average compared to other AI tools.
  • The platform may feel generic, lacking unique features that set it apart.

Pricing

Rankability's pricing ranges from $149 to $449 per month, reflecting its extensive feature set and agency-focused capabilities.

Conclusion: Choosing the right AI tool

When it comes to selecting the right AI tool for SEO, it's crucial to consider your specific needs and budget. All the tools in this guide offer valuable features that can enhance your SEO strategy, whether you're a solopreneur or part of a large agency.

While we are naturally inclined to recommend Blym—our own creation—due to its tailored features for eCommerce, we acknowledge that it might not be the perfect fit for everyone. Therefore, I encourage you to test these tools, create full articles with them, and choose the one that delivers the best content for your unique requirements.

FAQ

Which AI is the best for SEO?

The best AI tool for SEO largely depends on your specific needs. For comprehensive SEO tasks, ChatGPT is highly versatile and user-friendly, making it ideal for a wide range of users. However, if you're looking for more specialized insights, tools like Semrush offer detailed SEO analytics and keyword research capabilities.

Can I use AI to do my SEO?

Absolutely! AI tools are designed to streamline and enhance your SEO efforts by automating tasks like keyword research, content creation, and SERP analysis. Tools such as ChatGPT and Semrush can significantly reduce the time and effort required to optimize your website effectively.

What is the AI tool to generate SEO keywords?

While many tools mentioned here offer keyword generation features, for the most comprehensive results, we recommend using Ahrefs or Semrush. These platforms provide robust keyword research capabilities, and you can complement them with ChatGPT for additional insights. Check out Ahrefs and Semrush for more information.

Is the list of tools exhaustive?

The list is not exhaustive, but we've included the tools we've personally tested. You might also want to explore tools like Contentshake, Alli, MarketMuse, and Localo, which features an AI agent designed to boost your local SEO. Additionally, consider Perplexity and Yext.

‍

‍

‍

‍

‍