Privacy Policy

BLYM Privacy Policy

Effective Date: May 1st 2025

1. Introduction

This Privacy Policy explains how BLYM (operated by SAS JUM) collects, uses, and protects personal data. SAS JUM is a French company registered under number 84419060300028, located at 10 rue de l'ancienne mairie, 78600 Maisons-Laffitte, France. This policy applies to all users, regardless of their location, and complies with the General Data Protection Regulation (GDPR).

2. Data We Collect

We collect the following types of data:

  • Identification data: full name, email address, company name, legal identifiers.
  • Business information: company size, industry, user’s role.
  • Usage data: content generated via the platform, app usage logs, traffic source.
  • Technical data: browser type, operating system, IP address.

3. Purpose of Data Processing

We process personal data for the following purposes:

  • To provide and maintain the BLYM platform
  • To personalize user experience and onboarding
  • To analyze usage for performance and product improvement
  • To manage billing and account administration
  • To send service communications and marketing messages
  • To ensure platform security and quality

4. Legal Basis for Processing

Depending on the context, your data is processed on the following legal grounds:

  • Contractual necessity (access to the service)
  • Legitimate interest (analytics, product improvement, internal research)
  • Legal obligations (e.g., billing records)
  • Consent (marketing communications)

5. Data Sharing and Subprocessors

We may share personal data with third-party processors strictly necessary for operating the service:

  • OpenAI, Mistral, Gemini, Anthropic (AI content generation)
  • Stripe (payment processing)
  • Brevo and Sendgrid (emailing) 
  • Mixpanel and GA4 (analytics)
  • Analytics tool (subscription metrics) - provider details available upon request
  • Servers in Europe (infrastructure and hosting) - provider details available upon request
  • Redis in Europe (in-memory database) - provider details available upon request

Some providers may host data outside the European Union. We ensure these transfers comply with applicable data protection laws.

6. Data Retention

We retain data for as long as necessary to fulfill the purposes outlined in this policy. Users may request account and content deletion directly within the application.

7. Data Hosting and International Transfers

BLYM’s infrastructure is hosted on AWS servers located in Europe. Certain third-party providers may transfer or store data in jurisdictions outside the EU. We rely on appropriate safeguards, such as Standard Contractual Clauses (SCCs), where required.

8. Your Rights

Under GDPR, you have the right to:

  • Access your personal data
  • Rectify inaccurate or incomplete data
  • Request deletion of your account and generated content
  • Limit or object to processing

9. Cookies and Trackers

We use cookies and tracking technologies to improve user experience and analyze usage. No consent banner is currently in place. For more information, you may contact us.

10. Security

We implement reasonable technical and organizational measures to protect your data against unauthorized access, loss, or misuse, including restricted access, secure infrastructure, and encrypted communications.

11. Updates to This Policy

This policy may be updated from time to time without prior notice. The current version is always available from our website.

For any privacy-related questions or requests, contact us at support@blym.co.

Thank you for trusting BLYM.

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