12 Best SaaS Affiliate Programs in 2025

1. Introduction

SaaS is no longer just a tech buzzword. In 2025, the global SaaS market is estimated at around 408 billion dollars, with forecasts indicating it will exceed 1.25 trillion dollars by 2034. Precedence Research Other reports place the 2025 value in a similar 300–400 billion dollar range, with strong double-digit compound annual growth. Fortune Business Insights

On the adoption side, SaaS is basically everywhere. More than 80 percent of businesses use at least one SaaS tool today, and SaaS is on track to represent about 85 percent of all business software by the end of 2025. Sellers Commerce+1

That growth is great news if you are an affiliate:

• Subscription revenue means you can earn on renewals, not just one-off sales.
• High retention for solid “sticky” products helps you build a real recurring income stream.
• Many SaaS products are high ticket compared to consumer goods, so each deal can be worth a lot.

In this guide, we will walk through 12 of the best SaaS affiliate programs in 2025. The list includes big names like HubSpot and Canva, as well as newer programs such as Blym, an AI SEO writer that offers strong recurring rewards for agencies and aprtners.

2. The 12 Best SaaS Affiliate Programs in 2025

For each of the programs in our list, we will sharing the following breakdown:

• SaaS overview
• Why it is great for affiliates
• Affiliate program details
• Best for
• Verdict

Continue to the end of this article to see the overview table comparing our picks for the best SaaS affiliate programs.

1. Blym

About the company

Blym is an AI content platform focused on SEO-optimized, brand-aligned content for growing companies. It helps teams produce blog articles (soon product descriptions and collections) that are optimized and ready to publish, eliminating the need for generic AI writers that need heavy rewriting. Blym is especially tuned for marketing teams and brands that want content that is optimized for SEO with human-quality writing.

Why it is great for affiliates

• Makes it easy to recommend to brands that are currently using AI tools or freelancers to come up with content that are unable to scale or are unhappy with the quality.
• Provides an unlimited content subscription without the traditional credits purchase of feature limitation.
• Requires very little setup from brands to start using right away.
• Offers a risk free 10-day free trial and 30-day money back guarantee.
• Provides an attractive 30% commission on every referral.

That combination makes it attractive for agencies that want a predictable, high-value tool to standardize SEO content production for several clients at once.

Affiliate program details

• Commission rate:
  • 30 percent on every referral.
• Other perks:
  • Educational resources for affiliates.
  • Tool is built specifically for SEO and content workflows, which can help partner agencies justify the recommendation to clients.

Best for

SEO agencies, ecommerce and web development agencies, and consultants who manage SEO strategy or ecommerce stores for clients.

Verdict

A strong choice if you run an agency and want recurring revenue tied to SEO performance. The lifetime commission is particularly appealing for long-term client relationships.

Visit the Partner Program page here to learn more and apply.

2. lemlist

About the company

lemlist is a cold outreach and sales engagement tool. It helps teams run personalized email campaigns, automate follow-ups, and track replies in one place.

Why it is great for affiliates

Sales and outreach tools are deeply embedded in daily operations, which keeps churn relatively low once a team adopts them. That makes lemlist a good fit for affiliates who target B2B marketers, sales teams, or agencies that run outbound campaigns.

Affiliate program details

• Commission rate: 25 percent recurring commission for 12 months on every referred license. Lemlist
• Cookie duration: 30 days. Lemlist
• Other perks:
  • Promotional assets and swipe copy for partners
  • Partnerstack-based tracking for transparency and payouts Lemlist

Best for

Creators and agencies who educate on cold outreach, B2B lead generation, and sales operations.

Verdict

A niche but highly relevant program if your audience cares about outbound and sales development, with a clear 12-month recurring window.

3. HubSpot

About the company

HubSpot is one of the most established and well-known CRM and marketing automation platforms. It offers tools for marketing, sales, customer service, content management, and operations in a single ecosystem. HubSpot

Why it is great for affiliates

HubSpot has strong brand recognition and a big library of educational content. That makes it easier to convert readers who already know the brand or who are searching for HubSpot comparisons.

Affiliate program details

• Commission rate: 30 percent monthly recurring commission for up to one year. HubSpot+1
• Cookie duration: 180 days, which is one of the longer windows among SaaS programs. HubSpot+1
• Other perks:
  • Library of more than 400 marketing assets for affiliates Creator Hero
  • Tiered structure that can increase rewards as you grow

Best for

SEO creators writing CRM, sales, or marketing automation content, and agencies that regularly recommend CRM platforms.

Verdict

A high trust brand with long cookie duration and generous recurring commission for the first year. Very solid if your audience is already CRM aware.

4. Webflow

About the company

Webflow is a visual website builder that combines no-code design with production-ready hosting. It is popular with designers, agencies, and startups that want full control of layout without relying on developers.

Why it is great for affiliates

Webflow sits in a high-value category: sites built on it often represent core company properties. Once a customer adopts Webflow, they tend to stay, which supports recurring income.

Affiliate program details

• Commission rate: 50 percent commission on a new customer's first subscription for up to 12 months. Webflow+1
• Cookie duration: 90 days. Creator Hero
• Other perks:
  • Uncapped earning potential, according to official documentation and affiliate reviews Webflow+1
  • Access to creative assets and community resources

Best for

Designers, Webflow developers, agencies, and content creators who teach visual web design and site building.

Verdict

One of the most generous commission rates on this list, especially if you produce content about site building and design.

5. Pipedrive

About the company

Pipedrive is a CRM focused on pipeline visibility and sales productivity. It is popular with small and mid-sized sales teams that want a straightforward way to manage deals. Best Affiliate Marketing Programs

Why it is great for affiliates

CRM products tend to be “sticky” because teams build processes around them. That means each successful referral can generate recurring revenue for a year or more.

Affiliate program details

• Commission rate:
  • Official Pipedrive materials describe a structured system starting at 20 percent revenue share for the first 12 months of each new paying customer. Pipedrive+1
  • Affiliate reviews and directories note that some partners can earn up to 33 percent recurring commission for the first 12 months, depending on tier and network. Creator Hero+1
• Cookie duration: 90-day cookie window. Creator Hero+1
• Other perks:
  • Access to banners and promotional materials Creator Hero
  • Real time performance dashboards via PartnerStack or affiliate networks

Best for

Sales and CRM educators, B2B SaaS bloggers, and consultants who help smaller teams choose CRMs.

Verdict

A competitive recurring commission structure with a solid cookie window, ideal if you already review CRM tools.

6. Unbounce

About the company

Unbounce is a landing page and conversion optimization platform used by marketers and agencies running paid campaigns.

Why it is great for affiliates

Landing page tools are closely tied to ad spend and lead generation. If a business is serious about paid traffic, it tends to keep using its landing page platform, which supports long term affiliate earnings.

Affiliate program details

• Commission rate: 20% recurring commission for the lifetime of the customer. Best Affiliate Marketing Programs+1
• Cookie duration: Reviews of the Unbounce program commonly mention a 120-day cookie window. Best Affiliate Marketing Programs
• Other perks:
  • Discounts for referred customers, such as a percentage off the first months or first year, depending on plan. Unbounce

Best for

Paid media agencies, CRO consultants, and content creators who write about landing pages, A/B testing, and campaign optimization.

Verdict

A good fit if your audience spends money on traffic and cares about conversion rate, with recurring commissions that can scale as those accounts grow.

7. ActiveCampaign

About the company

ActiveCampaign is a marketing automation and CRM platform that combines email marketing, customer data, and automation rules. ActiveCampaign Help Center+1

Why it is great for affiliates

Email and automation platforms often become central to a company’s marketing stack. Once integrated, switching costs are high, which supports ongoing recurring commissions.

Affiliate program details

• Commission rate: Up to 30 percent recurring commission up to 12 months for each new eligible customer, depending on tier, for each new eligible customer. ActiveCampaign Help Center+1
• Cookie duration: A 90-day cookie window is referenced in recent in-depth reviews. Creator Hero
• Other perks:
  • Program managed on PartnerStack for tracking and payouts ActiveCampaign Help Center
  • Access to educational and promotional material

Best for

Email marketers, automation specialists, and agencies that implement full funnel marketing systems.

Verdict

A well known marketing automation tool with a standard but attractive 30 percent recurring structure and a decent cookie length.

8. ConvertKit

About the company

ConvertKit is an email marketing platform built for creators. It focuses on newsletters, audience growth, and simple funnels for digital products.

Why it is great for affiliates

The creator economy continues to grow, and email lists remain a core asset. ConvertKit sits right in that ecosystem, which gives affiliates clear positioning for their content.

Affiliate program details

• Commission rate: 30 percent recurring commission. Lasso+1
• Cookie duration: 90 days. Lasso+1
• Other perks:
  • Private network program with dashboards and reporting Lasso

Best for

Bloggers, newsletter operators, and educators who teach audience building, list growth, or creator business models.

Verdict

A reliable recurring program for anyone whose audience is primarily creators and solo founders.

9. Canva

About the company

Canva is a visual design platform used for social content, slide decks, marketing graphics, and more. It’s widely used by creators, entrepreneurs, and educators because it makes professional-looking design accessible without technical skills.

Why it is great for affiliates

Canva has strong brand recognition and a huge user base, which traditionally made it a high-converting recommendation for creators and marketers.

However, Canva has recently shifted its affiliate model. According to Canva’s announcement, the company has moved away from the traditional affiliate program toward a creator-focused model called the Empower (Canvassador) Program. Their official statement reads:

“As Canva continues to evolve, we’ve made the decision to shift the focus of the affiliate program towards a content-creator driven approach. We hope to focus more on supporting our communities and individual content creators.”

(Source: Canva Empower program page)

Affiliate program details

Historically, Canva’s affiliate program offered:

• Commission rates in the range of 20 to 80 percent per qualified lead (based on affiliate directories)
• Cookie durations commonly listed at 30 days

But under the new Empower (Canvassador) Program, Canva no longer publicly lists commission rates, cookie windows, payout terms, or referral rules. Affiliates must apply to the new program, and details are shared only after acceptance.

Best for

Content creators in design, branding, or education who want to partner more closely with Canva in a community or advocacy role rather than a performance-based affiliate model.

Verdict

Canva remains a popular design tool with strong conversion potential, but its new creator-led Empower program does not disclose commission structures. It’s a good fit if you want to collaborate as a Canva creator or ambassador rather than rely on traditional affiliate payouts.

10. Teachable

About the company

Teachable is a platform that lets creators build and sell online courses and digital products. It handles hosting, payments, and student access. Lasso+1

Why it is great for affiliates

Online courses remain a popular monetization path. Affiliates who educate creators, coaches, or consultants can often position Teachable as their main course platform recommendation.

Affiliate program details

There is some variation in how third party sites describe the program, but Teachable’s own partner information is the most authoritative:

• Commission rate: 30 percent recurring commission on each referred creator for the first year. Teachable
• Cookie duration: 30 days. Teachable
• Other perks:
  • Partner program operated through PartnerStack
  • Access to tracking and promotional assets Teachable

Best for

Creators teaching about online courses, cohort programs, and digital products.

Verdict

A focused program in the education niche with clear recurring terms and a trusted brand among course creators.

11. Notion

About the company

Notion is a flexible workspace platform that combines notes, databases, project management, wikis and more into a single tool. It’s widely used by teams, creators and individuals who want one system for everything from documentation to content calendars.

Why it is great for affiliates

Notion has a large, engaged user base of creators, productivity enthusiasts and teams looking for streamlined workflows. Many users search for templates, tutorials and “how to use Notion” content, which makes it a strong fit for affiliates who produce educational or template-driven content.

However, the official page also clearly states that the affiliate program is currently not accepting new affiliates. This means that even though the commission structure is strong, new creators cannot join the program at this time.

Affiliate program details

• The official Notion Affiliate Program states that affiliates can earn up to $50 per activated signup + 20 % of year-one revenue for each referral. Notion
• The program uses a 180-day last-click cookie window: “net new workspaces that upgrade to a paid Plus or Business plan within 180 days of clicking your affiliate link will be eligible.” Notion
• Note: At the time of writing, the affiliate page indicates the program is currently not accepting new affiliates. Notion

Other partner programs

In addition to the affiliate program, Notion offers several partner tracks under its partner ecosystem: technology partners (integrations), solutions partners (service providers), security & compliance partners, startup partners, and builder partners. Notion

These programs focus on integrations, service offerings and ecosystem growth rather than traditional affiliate sales.

Best for

Content creators, template designers, community builders, productivity bloggers, and influencers who already engage with the Notion ecosystem or build tutorials around their workflows.

Verdict

Notion’s affiliate model offers competitive rewards (commission + revenue share) and a generous cookie window, but the “currently not accepting new affiliates” status is a limitation. The partner tracks offer additional routes for collaboration, though they may not provide the same straight affiliate payout model.

12. BoldDesk

About the company

BoldDesk is a cloud-based help desk and customer support platform. It focuses on ticket management, self-service portals, and customer support workflows. BoldDesk+1

Why it is great for affiliates

Customer support platforms are core infrastructure for many businesses. Once implemented, they are unlikely to be replaced quickly, which supports recurring affiliate earnings.

Affiliate program details

• Commission rate: Up to 30 percent commission on each paid subscription. UpPromote+1
• Cookie duration: 90 days. UpPromote+1
• Other perks:
  • Affiliate payouts via PayPal with a clear minimum threshold UpPromote
  • Promotional banners and logos for use on websites and social channels UpPromote

Best for

B2B SaaS bloggers and consultants who write about support tools, IT, or customer success.

Verdict

A nice addition if your audience is interested in help desk software or broader customer support stacks.

4. Recap: Comparison Table

To help you compare the earning potential of each SaaS program, we analyzed their highest monthly pricing, top commission rates, cookie windows, and ease of entry.

The table below highlights what you can expect to earn from a single high-tier referral, along with how easy each program is to join. These numbers are estimates, so always check with each partner program for the most accurate, up-to-date terms.

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5. FAQs

How much can you earn from SaaS affiliate programs?

Earnings vary based on the commission rate, whether commissions are recurring or one time, the price point of the SaaS product, and how long the commission window lasts

For example, a tool like HubSpot with a 30 percent recurring commission for up to one year and a 180 day cookie window can generate significant revenue if you refer a few high value customers.

What are the best paying SaaS affiliate programs?

“Best paying” can mean either highest percentage or the best long-term potential. In this list:

• Webflow stands out with 50 percent of a new customer’s first subscription for up to a year. Webflow+1
• Notion offers 50 percent commission on paid upgrades for the first 12 months with a 180 day cookie. AffiliateOtter
• Blym is notable for combining 30 percent commission with lifetime commissions after the first year according to its partner description, which is particularly attractive for long term agency relationships.

The “best” program for you is the one that aligns with your audience and content, not just the one with the highest headline percentage.

How do SaaS affiliates get paid?

Most SaaS affiliate programs pay via bank transfer, direct deposit, PayPal, or other digital wallets. Some occasionally use other methods via platforms like PartnerStack or private networks.

Programs often have minimum thresholds before payouts are processed. For example, several email and design programs managed through Lasso or PartnerStack list thresholds around 50 dollars.

How long do SaaS affiliate cookies last?

Cookie duration differs widely between 30 days and 90 days, with longer windows like 180 days for HubSpot and Notion.

Longer cookies give your audience more time to convert after clicking your link, which usually improves your effective earnings.

What makes a SaaS affiliate program good?

Some key factors include the alignment with your audience, recurring commission structure, cookie duration and clarity. You should also look into the reliability of tracking and support, as well as the SaaS’ reputation and retention.

How can I join a SaaS affiliate program?

The process is similar across most of these tools:

1. Visit the company’s affiliate or partner page.
2. Fill out the application form with your site, channels, and audience details.
3. Wait for approval. Some programs approve quickly, others review manually.
4. Get your unique affiliate link and any available banners or templates.
5. Add the program to relevant content, email funnels, or client recommendations.

Start with one or two programs that match your niche. As you see which content converts, you can add more, refine your positioning, and build a portfolio of recurring SaaS affiliate income over time.

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