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“I think the indexing is good. But more importantly, I think the articles are much more enjoyable to read. It’s quite simple and allows you to get high-quality results.”
About the brand
Explorador helps parents create unforgettable moments for their children, away from screens. The brand offers customizable game kits and treasure hunts designed to spark curiosity, creativity, and teamwork. Each adventure alternates between riddles, puzzles, and physical challenges, ensuring every child, regardless of reading level or interests, enjoys the moment.
With Blym, Explorador found a way to produce SEO-optimized content that truly reflects its inclusive, playful, and family-driven values.
The challenge
Before using Blym, Explorador faced the dilemma of creating blog articles that were both interesting to read and well-optimized for SEO. Explorador had already tried different options but kept getting the same result: average articles that you didn’t really feel like reading.
- Already tried with freelancers, ChatGPT, and other SEO tools
- Content wasn’t always engaging
- The tone didn’t match the brand
Explorador needed a solution that could balance creativity, storytelling, and SEO performance, without losing its warm, family-oriented tone.
“The content wasn’t always engaging, and the tone didn’t match the brand. It resulted in average articles that you didn’t really feel like reading.”
Côme Filippi explorador.fr
The results
With Blym, Explorador gained a simple, efficient workflow for producing SEO-ready content in just a few steps.
Laurence now uses Blym both for her own brand and for client projects, publishing multiple articles each month to support product launches.
Explorador is already seeing tangible improvements in brand tone, readability, and workflow consistency.
The content is published as-is, a testament to Blym’s precision and reliability.
Blym helps Explorador focus on what truly matters: creating content that reflects the brand’s personality and connects meaningfully with its audience, without endless editing or external help.
“It’s quite simple and allows you to get high-quality results.”
Côme Filippi explorador.fr
Blog Editor
