How Explorador 5x’d their organic traffic with Blym

About the brand

Explorador helps parents create unforgettable moments for their children, away from screens. The brand offers customizable game kits and treasure hunts designed to spark curiosity, creativity, and teamwork. Each adventure alternates between riddles, puzzles, and physical challenges, ensuring every child, regardless of reading level or interests, enjoys the moment.

With Blym, Explorador found a way to produce SEO-optimized content that truly reflects its inclusive, playful, and family-driven values.

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The challenge

Before Blym, Explorador faced the same problem most fast-growing brands hit:

They needed SEO content that performs… but everything they tried felt generic or expensive.

Even after testing freelancers, ChatGPT-style writing, and other SEO tools, they kept running into the same issues:

• Articles were technically “optimized,” but not enjoyable to read
• The tone didn’t reflect Explorador’s family-first brand personality
• Content production was slow, inconsistent, and hard to scale
• Publishing required constant rewriting, editing, and back-and-forth

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Explorador didn’t need more content.
They needed a reliable system to produce content that was SEO-ready, brand-right, and instantly publishable.

The Blym solution

Starting in June 25, as a beta user, Explorador began publishing SEO content generated with Blym and the impact was immediate.

In just a few months:

• Organic traffic climbed from a low point to nearly 5x growth, at 50k visits per month
• Content production became faster, repeatable, and scalable
• Every article shipped ready to publish
• The brand voice stayed consistent across every topic

Instead of outsourcing content quality or wasting time writing content briefs, Explorador can now focus on what matters most: building unforgettable products and growing their community.

“It’s quite simple and allows you to get high-quality results.”

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