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"Before Blym, content was a time cost. After Blym, it became a growth asset.
The platform handles research and structure, saving me an incredible amount of time. In just 5 months, our traffic skyrocketed and our articles finally ranked where they needed to be."
About the brand
My Ony is France’s first brand dedicated to male pleasure. Founded by two childhood friends, the company has established itself as a key player in a highly specialized niche market.
In an industry where information-seeking remains discreet, My Ony needed to position itself as a trusted educational authority while driving qualified traffic to its e-commerce platform.
The challenge
Before working with us, My Ony faced several major challenges:
- An ultra-specific niche topic
Male pleasure and intimate accessories require deep subject-matter expertise and a highly nuanced tone. The founder spent up to 10 hours per article producing high-quality, technical, and informative content suited to a sensitive topic.
- Long, highly technical content requirements
To rank for strategic keywords, My Ony needed in-depth educational content with meticulous structure and a respectful, informative tone—capable of answering user questions while destigmatizing the topic.
- Low initial SEO performance
Only 7.5% of blog pages ranked in Google’s top 10, with organic traffic plateauing at around 650 daily visits—limiting the blog’s impact on brand visibility and revenue.
The Blym solution
By adopting Blym AI, My Ony structured and accelerated its SEO content strategy while maintaining a high level of quality and industry expertise. Within just a few months, Blym became a key driver of editorial performance and organic acquisition.
- Massively increased content productivity
Article production time, from initial brief to publication, dropped from 10 hours to just 3 hours.
Blym enables teams to delegate research and initial drafting while keeping full expert control over final validation—freeing up valuable time for strategy.
- Stronger SEO visibility
Thanks to SEO-optimized content from day one (structure, keywords, internal linking), the share of pages ranking on Google’s first page increased from 20% to 60% (3x more than 6 months earlier), positioning My Ony as a reference brand for its core search queries.
- Explosive organic traffic growth
In just 5 months, blog traffic grew from 1400 to 5000 daily visits (4x), turning content into a major acquisition channel for the e-commerce business.
Why it works
My Ony’s success with Blym is built on three core pillars:
1. AI designed to amplify human expertise
Blym doesn’t replace domain expertise—it enhances it. The founder retains full editorial control while saving significant time on research and content structuring.
2. A framework tailored for niche markets
In a specialized and sensitive space like male pleasure, tone and content quality are critical. Blym enables the production of in-depth, authoritative content while maximizing SEO performance.
3. Fast, measurable results
In just 5 months, My Ony multiplied its organic traffic by 4 and completely transformed its search visibility. These results prove that a well-executed content strategy can become a powerful growth engine—even in challenging niche markets.
Blym AI made it possible to scale expert-level, structured, SEO-ready content production without sacrificing human validation.
Blym turned SEO into a profitable, scalable acquisition channel with a direct impact on our growth.
— E., Founder of My Ony