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“Blym makes SEO so much easier. I can write an article without thinking about keywords or optimization: everything is already structured for performance.”
About the brand
NUOO is a retailer and ecommerce company that has pioneered in the clean beauty industry. The clean beauty brand sells eco-friendly skincare, haircare, and makeup products through their online store and monthly subscription boxes.
Their mission: make natural beauty accessible to everyone while promoting transparency, quality, and sustainability.
NUOO’s marketing team needed a way to create consistent, high-performing blog content that could drive SEO results without requiring deep SEO expertise or multiple tools. That’s where Blym came in.
From routines to ingredient breakdowns, beauty content has one of the highest search volumes online. NUOO saw this opportunity but needed a way to produce consistent, high-performing content without relying on deep SEO expertise or extra tools.
The challenge
NUOO’s content team wanted to boost their blog’s visibility and strengthen organic rankings, but writing optimized articles was slowing them down.
- Team relied on generic AI tools that required heavy editing.
- Big pool of keywords to address with limited resources
- Publishing limited by SEO constraints and manual reviews.
NUOO’s content must educate readers while building trust in their product selection. NUOO needed a tool that could combine their cosmetics industry expertise with real SEO impact, one to create informative articles about natural cosmetics and answer the real questions users were searching for.
“We used to spend hours brainstorming for new titles. Now with Blym we enter our topic and the content is created from what people are actually searching on Google. It’s nice to approve the title and outline before anything is written.
The result
With Blym, NUOO now produces high-score SEO articles that are built from actual search intent, scaling up up their content posting.
The marketing team has leveraged Blym’s live SEO scoring and tips to easily take their optimization to the next level, without switching between multiple tools.
Each article now follows SEO best practices automatically: keywords, structure, and meta data are all handled within Blym.
Since adopting Blym, NUOO has seen steady growth in organic traffic and improved ranking for competitive keywords in the clean beauty niche.
“It takes almost 0 effort getting our articles above the 90% SEO score. We’re publishing content we feel genuinely confident about: optimized to rank, but also true to our tone and product expertise.”
Blym empowers NUOO to publish confidently, knowing every post is optimized for both readers and search engines.
